Image credit: ESPN/Politico
Sports fans across the country have long been frustrated by the cultural marxism being shoved down our throats by ESPN, the worldwide leader in sports. But in recent years, their political agenda has become so blatant that they have chased away their customers and are beginning to lose out to their competitors.
Any rational company hoping to stay in business would take their customers’ concerns into serious consideration, and contemplate making changes. Instead, one ESPN writer suggested that the network should double down on their approach.
In an April 12th column published to ESPN.com, ESPN Public Editor Jim Brady told readers that “Like it or not, ESPN isn’t sticking to sports.”
Brady wrote in his article,
“Some complain too much focus has been placed on culture and politics… As I wrote in November, the desire to draw a boundary between sports, culture and politics is a fool’s errand. Sports has always intersected with culture and politics. It isn’t a recent phenomenon; it’s been true for more than a century… ESPN, in fact, just removed any question about the sports-politics-culture intersection when it released new political guidelines that loosen the restraints on commentary about politics and culture, though stressing that such discussion should connect to sports whenever possible.”
“There is no denying that culture, sports and politics are fused together more today than at any time in recent memory, and there’s an argument to be made that ESPN is rightfully taking advantage of that trend. But there’s also no denying the presence of a fervent fan base that prefers the ESPN of old, meaning these worlds will continue to collide.
One thing is clear: Those of you who have not held your tongue about ESPN’s move away from an all-sports-all-the-time mantra also should not hold your breath waiting for a change.
ESPN has made it clear: It’s not sticking to sports.”
To nobody’s surprise, ESPN announced today (just two weeks after Brady told readers ESPN won’t be steering away from politics) that they will be laying off 100 employees, including numerous on-air personalities. Many of those laid off were ESPN veterans, who brought viewers the best in sports journalism for a number of years. Some of the more prominent names include Ed Werder, Brett McCurphy, Jayson Stark, and Jay Crawford.
The network’s layoffs, coupled with Brady’s column two weeks ago, strongly indicates the direction ESPN hopes to go. They are apparently perfectly content with losing their consumer base and firing their most loyal employees to maintain a cultural marxist agenda.
Luckily the free market has alternatives. It’s time for MLB Network, NBA TV, NFL Network, and all other competing sports networks to take the baton as the new worldwide leaders in sports.