Want know why the alt-right won in 2016 and libertarianism struggled?
The alt-right did not teach you that you should be ashamed of your heritage. Its messengers did not go on national TV and say “shame on you” for your gender or skin color. It saw the crucial demographic to win over was the white working families that the Democrats abandoned.
What did libertarianism do? It nominated someone who thought federal nomenclature for “undocumented immigrants” was racist. It nominated someone so low-T he stuck his tongue out at reporters and forgot his foreign policy talking points.
Say what you will about Milo, Trump, and the rest of the alt-right’s heroes, but they’re high energy. People enjoy consuming their content because they’re fun people.
They’re not out to make you feel guilty about your race or your heritage. They’re not bending what they believe or changing their message to falsely earn some minority followers to make the numbers look nicer, like the Libertarian Party did.
You can tell they believe every word of what they’re saying and they don’t care if you like it or not. That’s what people want to see.
Libertarians could learn a thing or two about how the alt-right has marketed themselves.